Published on January 7th, 2013 | by Justin Revell

Top 3 Predicted Web Design Trends for 2013

The field of web design is an industry that’s prone to major trends or fads that sweep across the ecosystem in waves. Some trends are merely aesthetic, while others are structural in nature. The increasing speed at which new web design services and strategies are adopted is largely a function of new coding and markup frameworks that make feature and layout implementation rapid and simple. Here are 3 powerful web design trends you’ll need to pay attention to throughout the upcoming year. Visit, to get the best web design company to help you.

Responsive Design

A rapidly growing percentage of web users access sites with a device other than a standard PC or laptop. Mobile phones and tablets from disparate manufacturers come in a variety of shapes, sizes and resolutions. As such,┬áit’s important that a web layout appears roughly uniform on any device. In a nutshell, responsive web design is all about ensuring that a design for a site or application delivers the same experience regardless of the machine you’re using to view it.

The Holy Grail of responsive design is a layout that can adapt to any screen size or browser. Generally speaking, achieving such an outcome comes down to CSS and the prudent use of Javascript libraries. Fortunately, CSS3 and its associated frameworks like Less, BluCSS and Twitter Bootstrap give designers the power to mock up responsive layouts for free. In addition, Javascript platforms like jQuery UI and jQuery Mobile allow developers to make interactive functionality more or less the same across a broad array of web-capable mobile devices.

Nike Better WorldParallax Scrolling Resurgent
While the idea has been around for awhile, the notorious Nike Better World website really brought the parallax scrolling technique to the masses. Both vertical and horizontal parallax scrolling have become quite popular in UIs of many popular sites. The effect may seem complicated, but the gist of parallax scrolling is pretty basic. Just pair a slow-moving background with faster-moving foreground and you’re all set. Best of all, implementing a parallax scrolling layout is incredibly easy these days.

Stellar.jsParallax scrolling creates a 3D feel without relying on a computationally intensive solution like Flash or animated SVG graphics. More importantly, it can seriously improve overall user experience for any website. You can see this trend unfolding all over the web. The key to a rich parallax layout is often a Javascript library like Stellar.js that allows for lush interactivity, though the effect can be achieved with pure CSS3. Parallax scrolling confers many benefits on sites that use it intelligently. Implemented with a bit of restraint, it’s a smart design move that can make your pages stand out.

Full Page BackgroundsFull and Single Page Backgrounds
A common complaint among both designers and everyday users is that web design has become too “busy” in recent years. Dozens of elements both in the foreground and the background competing for the attention of users is hardly beneficial. In 2013, you’re going to see many more designs that use full-size, single image backgrounds that complement the overall layout and bolster the cumulative user experience. This minimalist web design trend is especially relevant when you consider the rise in popularity of mobile devices.

For the perfect example of this trend in action, one need look no further than this nifty tutorial from the superlative CSS Tricks. Full page backgrounds put the focus on content rather than visual gimmickry while providing an attractive layout to look at. More than that, they allow designers to create compelling narratives through images alone. They can even be created using pure CSS3, which reduces page sizes and site loading times.

TypekitFuture Outlook
Well-crafted minimalist web layouts that are also responsive don’t happen by accident. They require careful planning and a familiarity with the latest web technologies to execute effectively. Expressive typography via Google Web Fonts and Typekit is the icing on the design cake. The bottom line is that web design in 2013 will be all about creating lean layouts that do more with less. Start implementing these techniques now to get a head start on the competition in the new year.

About the Author

Web Design and Development company director with a passion for perfection.

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